what's with the el sol logo?
We often get people wanting to buy our shirts with our El Sol logo on it. We realize that logistics companies normally don't create demand for their logo merchandise. As a result, we think it's time we explain how our logo came to be, why we love it, why we think others love it and how the image of the sun relates to a logistics company.
My brother, Orlando Najera, has been a key member of the El Sol team since we began in 2000 and happens to be a very gifted artist. Orlando created the El Sol design 15 years ago for a lifestyle brand image.
Different? Definitely!
The sun is a symbol of energy and "energy" is a critical aspect of a logistics company with so many demands. The expression on the face of the sun is one of determination and "determination" is necessary with the challenges and complications a growing logistics company can receive.
Thanks for taking the time to learn more about us. We appreciate your business.
Adrian Najera, owner
El Sol Logistics
Determined to Deliver.
The expression on the face of the sun is
one of "determination"
